I created a compelling narrative through imagery and voice-over to appeal to parents and children alike while appropriately handling this sensitive subject matter. 

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The narrative is centred around a mother and son who are tackling toilet training with the help of Catesbi. I hoped the viewer would relate to the characters and their success would motivate viewers to reach out to Catesbi for support.

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I devised a friendly visual style that featured a leading line throughout the various scenes to direct the attention of the viewer.