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Identity Design
Summer by the River Festival
Brief
Design the identity for London Bridge City's three-month-long summer festival, Summer by the River, which attracts over three million visitors every year with its free theatre, music and film.
Response
Taking inspiration from traditional Japanese Zen gardens, we transported visitors to a tranquil riverside retreat. Mixing a vibrant palette with natural patterns, our identity spans print, digital, and environmental branding, inviting festival goers to lose themselves in the promise of new experiences and adventures to come.
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