

Student Recruitment Campaign
TEDI London
Brief
To develop an impactful and timely creative campaign that will live across a range of channels, driving brand awareness, engagement and applications for September 2024 entry.
Response
It's no wonder many of this generation's school leavers feel hopeless about the state of the world. The constant barrage of negative news and pessimistic predictions leaves them feeling like their future has already been written for them.
We put the power back in their hands. With the future-facing engineering school, TEDI-London, they can apply their compassion, curiosity and creativity to tackle today's issues and discover a future they want to live in.
This empowering and authentic approach cuts through the disaster porn and out of touch marketing, giving them the agency to take control of their future with TEDI.



