Brand Identity Design
Winter by the River
Brief
Design the identity for London’s largest free winter festival, London Bridge City’s Winter by the River that will enliven the area and draw people in.
Response
On cold winter nights in London, people often long for an escape. However, instead of trying to mask the grey buildings with promises of imaginary lands, we wanted to help people find the magic in the city once again.
Embracing the city’s bright lights, bustling crowds, and the air of mystery, we produced an identity comprising of alluring colours and textures inspired by the reflection and refraction of city lights.
Our identity spanned print, digital, and environmental branding, illuminating the dark winter nights with intrigue and buzz, bringing a new-found energy to London Bridge City’s slice of the Thames.
