Brand, Packaging, and Campaign Design
JUST Gender-Inclusive Period Products
Brief
Create a brand identity, packaging, and campaign for a range of gender-inclusive period products that make transgender and gender-nonconforming people feel more represented and comfortable when purchasing and using the products.
Response
JUST period products aim to create a just society that is period proud and inclusive of all gender identities and expressions. Their goal is to help alleviate the potential discomfort felt by transgender people when they are menstruating. JUST emphasises that period products are simply that - just period products that are not inherently gendered.
Transparency is a prominent feature of the brand, emphasised by the tracing paper packaging, direct language and raw portrait photography. The transparent packaging helps to destigmatise period products, putting them on display on the supermarket shelves.
