To design a poster or 3D object to display the information from a pre-existing online global data set.
I used a data set by David McCandless that showed the relationship between physical characteristics and the likelihood of contracting a certain ailment (e.g. having blue eyes means you are more likely to be anaemic). I thought these connections appeared rather arbitrary. To highlight this, I designed an impossible matching pairs card game where the player must match the physical characteristic to the ailment despite there being no logical connection. It also plays on the name of the data set, 'Out of your Hands', and the phrase 'playing the hand you are dealt'.
Deciding where to draw the line between a fun, childish aesthetic and a more sinister one was challenging. The content of this data set could be seen as rather adult and dark so I wanted to create a slightly odd, potentially creepy illustration style to reflect this. However on the surface I still wanted it to appear fun to highlight how illogical the connections between the physical characteristics and the ailments were.
back of ailments cards
FULL DECK
back of physical characteristics cards
BOX DESIGN
SOLUTIONS HANDBOOK
The solutions are designed to be folded into a quad fold brochure that fits in the card box. They acknowledge the illogical and arbitrary nature of the game.
